Clean Air Strong Starts
Air pollution is the biggest environmental risk to public health in the UK, and some groups—especially children and pregnant women—are more vulnerable to its harmful effects. Early exposure can lead to lifelong health problems, and climate change adds further risks such as heatwaves and flooding. Because children depend on adults to protect them, parents and caregivers need clear support to make healthy, sustainable choices.
Clean Air, Strong Starts is a programme designed to raise awareness among expectant parents and caregivers of children under five about the shared causes, impacts, and solutions to air pollution and climate change. It provides simple, practical tips that help families reduce exposure and improve health. A three-part series of bite size videos are available via the links below covering air quality essentials.